One data problem, solved three ways w/ Zachary Chetchavat (data analytics engeer @ Ritual)

Representing customer lifetimes when your trusted application doesn't track it can be tricky, so you might need some inspiration. This talk will discuss three approaches to modeling retention and churn in a subscription business, specifically in cases where the customer table replicated from the application only represents the current state of the customer, with each approach getting more technical and spanning more tooling.