Supercharging GTM, Operations & Analytics teams with a scalable data architecture w/ Richard Makara (CEO and Co-founder @ Reconfigured

Designing, modeling, and implementing a scalable and modular commercial data stack to supercharge sales, marketing, operations & analytics can be a bear. This talk will walk through the steps reconfigured used and the challenges they faced along the way, and point out specifics that are unique to B2B, expanding on both hard skills (tooling and testing) and soft skills (people collaboration and management).