BigQuery use cases for marketing w/ Sasha Osypova (CEO @ Beards Analytics)
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We all know that data can help make decisions. Many companies have implemented approaches and tools -- like BigQuery -- that allow their teams to be more efficient (and make more informed decisions) with better data access. This talk will cover BigQuery's use cases for marketing, including a custom audience builder, MCF reports with spends, S2S conversion, and prediction of the first purchase.
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