It seems like everyone on data teams is writing blog posts these days, good or otherwise. But writing is hard – what do I write about? How do I make sure it doesn’t take up my entire week? Where should I publish it, and how do I promote it? What makes content interesting? This talk will run through how data analysis, scientists, and everyone in between can write useful, effective, and fun blog posts. We’ll run through why writing is important, building your personal brand, how to think about what topics to cover, and most importantly, what good writing looks like.