Abstracting away complex logic through macros to unlock speed of development w/ Emiel Verkade (staff analytics engineer @ Snowplow)

Abstracting away complex custom logic in their packages allows users to leverage custom incremental logic without having to worry about how it all works, improving speed and performance without the mess of changing underlying queries. This talk will discuss how analytics engineers at Snowplow did this without having to understand or code it themselves and how end-users benefit from these macros.