Aggregatable timelines: Activity streams to action w/ Brett Kobold (director of analytics @ Retina AI)
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To enable personalization and behavior-based segmentation, you need a data set to help answer complex questions about customer behavior and to create statement-based facts about individuals and cohorts. This talk will be centered around how you can take any stream of data and turn it into an actionable segmentation engine to power personalization and ad-hoc analytics.
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